Sponsored content In these times, it's important to trust in your bank First Western Trust is a one-stop shop for private banking, commercial banking wealth planning trust and investment management services By Lauren Glendenning ought to you by FintWesten frt It was April 2020, in the midst of the COVID-19 pandemic in the U.S, when businesses across Eagle County were hurting and the team at First Western Trust was burning the midnight oil to help business owners qualify for federal assistance. With a belief that every elient is unique and deserves a customized plan to help them manage their business endeav- ors and personal wealth, First Western Trust was used to this sort of thing, but not at this magnitude. As a forward-thinking and nimble organization, First Western was on top of it, helping both our existing clients and new clients work through the Paycheck Protection Program (PPP) process. In fact, many of our newest elients were referred to us after having mix of elients here require a range of trouble navigating the PPP process with the larger banks they were work- ing with" said Michael Glass, market president at First Western Trast's Vail Valley office in Avon. "The pandemic, I think, has really highlighted the outstanding service and attention to detail that First Westem Trust offers." GETTY IMAGES Standard products offered from big banks often don't meet the unique financial needs of business owners and investors in the Vail Valley. financial needs of business owners and tise to tie everything together to create investors in Eagle County. The unique a cohesive plan," he said. "We believe in having those different aspects of a person's financial life speak to cach other so they're working in harmony" when the team was working all hours of the night, communicating with elients throughout. sophisticated financial services, which First Western Trust tailors for cach of "That communication and that trust is hage when you don't know what's going on in the world and you've worked so hard to build your business," Glass said. "We're always available because we its elients. BUILDING TRUST First Western Trust's services include You need to know who you're working with in order to have a solid banking relationship. A large national bank isn't want to put our clients' needs first and private banking senvices such as loans, deposits, insurance and mortgage services, as well as wealth planning. investment management, and trust and able to step up the way a locally run estate services. They also offer a full suite of commercial banking services, including lending, deposit, treasury management and retirement solutions their moves to more rural areas such as That leads to further conversations and to assist their elients' business needs. help provide them with peace of mind." CUSTOMIZED FINANCIAL SOLUTIONS bank can, Glass said. That's becom- Often, new clients who come to First ing more and more evident during the pandemic as urban residents make Western Trust have an immediate or Standard products offered from big banks often don't meet the unique pressing need or problem to solve. Eagle County, outside-the-box thinking about each client's banking needs. The ability to help elients with every aspect of their personal wealth and business needs, along with personal- ized service and a local team, is what really sets First Western Trust apart, Glass said. "Knowing our clients,their families, and their needs- we've found that to "Our clients are appreciative of the one-on-one service as opposed to the impersonal black hole they experience at big institutions," Glass said. "We are here locally and we understand the differences between Beaver Creek be incredibly important to ensure we provide the high level of service our elients expeet and receive from our team, he said. "We're looking for eustomers who see the value in what we do and appreci- ate the relationship side of the bank - the fact that we work really hard to understand all the aspects of a client's financial picture, and have the exper- Glass said First Western Trust person- alizes their service for each of their elients, and at times this means being available just about 24/7. That was exemplified during the PPP process, and Vail and Eagle. We are a part of, and give back to, our community. Our dients know this, and it is part of why they choose to partner with us." BANK LOCALLY First Western Trust offers a range of sophisticated private and commercial banking services, along with wealth planning, trust, and investment management services. First Western's Vail Valley team is available by appointment to meet with new clients to understand their needs and to tai- I lor-fit solutions to help them achieve their goals. For more information, visit myfw.com. Michael Glass, market president at First Westem Trust's Vail Valley office in Avon. Trust Where You Bank "Through thick and thin, First Western Trust has been right there by my side. I feel like they're a part of my team. If anyone asks, I tell them this is the best bank I have ever dealt with during my 40 year career." - Jeff A. FIRSTWestern TRUST myfw.com | 970.710.7200 Now Accepting Deposits Menber FDIC Sponsored content In these times, it's important to trust in your bank First Western Trust is a one-stop shop for private banking, commercial banking wealth planning trust and investment management services By Lauren Glendenning ought to you by FintWesten frt It was April 2020, in the midst of the COVID-19 pandemic in the U.S, when businesses across Eagle County were hurting and the team at First Western Trust was burning the midnight oil to help business owners qualify for federal assistance. With a belief that every elient is unique and deserves a customized plan to help them manage their business endeav- ors and personal wealth, First Western Trust was used to this sort of thing, but not at this magnitude. As a forward-thinking and nimble organization, First Western was on top of it, helping both our existing clients and new clients work through the Paycheck Protection Program (PPP) process. In fact, many of our newest elients were referred to us after having mix of elients here require a range of trouble navigating the PPP process with the larger banks they were work- ing with" said Michael Glass, market president at First Western Trast's Vail Valley office in Avon. "The pandemic, I think, has really highlighted the outstanding service and attention to detail that First Westem Trust offers." GETTY IMAGES Standard products offered from big banks often don't meet the unique financial needs of business owners and investors in the Vail Valley. financial needs of business owners and tise to tie everything together to create investors in Eagle County. The unique a cohesive plan," he said. "We believe in having those different aspects of a person's financial life speak to cach other so they're working in harmony" when the team was working all hours of the night, communicating with elients throughout. sophisticated financial services, which First Western Trust tailors for cach of "That communication and that trust is hage when you don't know what's going on in the world and you've worked so hard to build your business," Glass said. "We're always available because we its elients. BUILDING TRUST First Western Trust's services include You need to know who you're working with in order to have a solid banking relationship. A large national bank isn't want to put our clients' needs first and private banking senvices such as loans, deposits, insurance and mortgage services, as well as wealth planning. investment management, and trust and able to step up the way a locally run estate services. They also offer a full suite of commercial banking services, including lending, deposit, treasury management and retirement solutions their moves to more rural areas such as That leads to further conversations and to assist their elients' business needs. help provide them with peace of mind." CUSTOMIZED FINANCIAL SOLUTIONS bank can, Glass said. That's becom- Often, new clients who come to First ing more and more evident during the pandemic as urban residents make Western Trust have an immediate or Standard products offered from big banks often don't meet the unique pressing need or problem to solve. Eagle County, outside-the-box thinking about each client's banking needs. The ability to help elients with every aspect of their personal wealth and business needs, along with personal- ized service and a local team, is what really sets First Western Trust apart, Glass said. "Knowing our clients,their families, and their needs- we've found that to "Our clients are appreciative of the one-on-one service as opposed to the impersonal black hole they experience at big institutions," Glass said. "We are here locally and we understand the differences between Beaver Creek be incredibly important to ensure we provide the high level of service our elients expeet and receive from our team, he said. "We're looking for eustomers who see the value in what we do and appreci- ate the relationship side of the bank - the fact that we work really hard to understand all the aspects of a client's financial picture, and have the exper- Glass said First Western Trust person- alizes their service for each of their elients, and at times this means being available just about 24/7. That was exemplified during the PPP process, and Vail and Eagle. We are a part of, and give back to, our community. Our dients know this, and it is part of why they choose to partner with us." BANK LOCALLY First Western Trust offers a range of sophisticated private and commercial banking services, along with wealth planning, trust, and investment management services. First Western's Vail Valley team is available by appointment to meet with new clients to understand their needs and to tai- I lor-fit solutions to help them achieve their goals. For more information, visit myfw.com. Michael Glass, market president at First Westem Trust's Vail Valley office in Avon. Trust Where You Bank "Through thick and thin, First Western Trust has been right there by my side. I feel like they're a part of my team. If anyone asks, I tell them this is the best bank I have ever dealt with during my 40 year career." - Jeff A. FIRSTWestern TRUST myfw.com | 970.710.7200 Now Accepting Deposits Menber FDIC