Sponsored content How FirstBank stepped up its commitment to mental, physical and financial health during the pandemic By Andy Stonehouse oughe to you by Finark As one of the main sponsors of The Lange- ty Pruject, a five-rurt series aklressing the increasing needs kr beluvioral health ser vices in the High Country. FirstRank hopes that Egle County nesikkents will become mreaware of the chalkngs facing many of their neighbors in 2012n. Mental heahh is often an unspoken isse in Cokeadis mountain commanities, and STBANK the Longevity Prjeet sevks to fius on the most pentiematik part of that equation - the epidemic of suicikdes in recert years, and the ways the publie can pewke help to those in meed. But kong-term stress ean also materialize in other aspects of our everydy lives. Financial bealth is a keyeomponent of mental bealth, and as the ongoing COVID-19 pandemie has ereated a litany of linancial probletts for many county residents, more and more peo- ple luve sought assistanee from keal finan- ial institutions M FirstBank, a cnoertel efket to aktress the needs of its customens, community members as nell as the mental and plyskal wellbeing of its empkyees has meant an ar y of initiatives to helpeeryene better un FirstBank and its employees use its "banking for good" mission to support the community and create resources to better promote derstand those isaes and find sonse relief. ASENTIAL ESSENTIAL ESSENTIAL ESSENTIA both mental and financial health. (Photo Courtesy of FirstBank) Those initiatives range from helping Colo- ado Gives Day raise more than 850 millin mental health pofessiknals. Sor Cokrado norprofits last yvar ($L5 mil- lon for Eagle County noeprofitsi, inchul- ing many focusel on mental health, to a stepped-upetkrt during the height of the pandemic otfering kan frgiveness, ero perent interest rates and espelited PPP A partikularly memoeable example is the work of a former teller at FirstBank's Avon branch, who used purt of his VTO to pnt Ner 300 uplifting signs with messages such resourves to better promote loth mental as "Yonire Not Aloee"ee "Iket Give Up" Iundresds, displaying he FirstBank and its emplyees e its "banking for good"mis- sn to sepport the commanity and ervate TAKING A PERSONAL STAND ON SUICIDE PREVENTION Sometimes, huwever, the most striking ex and tinancial health. amples of giving hack to the commanity oe Struck by the alarming suiekle nates in Fagle Rer instanee, the bank was quick to depky cur as individual empkyves take their own kans to help keep local busineses and indi- initiative. FiestBank encourages its team members to make a positive impoct in their kocal communities by providing all emplog es with volunteer paikl das off (kinnen support tools, including beulth and wellness as Vidunteer Time Ofor VTO to support County, the persnal measune was designed to raise awareness of the situation and to ver S00,000 towants economic relief. viduals afloot. FirsaBank empleyees alo benefit from mental and plyskcal lsealth programs and kw-income, medical and mental healkth sup- port, whike simultanesly working annd the clock to disbuIne more than 15,000 pnide positive encouragement to people experiencing depressn anl iselatim. He abso became hen ily inwolved with keal organications inclaling Speaklp ReachOut, the Eagle Valky Behnioral Health Ikpurt- ment as well as the Don't Give Up Move- ment, all of which sapport efforts to help promote ponitive mental health "Amtine I'm doieng saricike perventicn wnts my comurkers are sugportive and my supervices are quick to offer me the ppor- tunity to do volunteer work." he said in a previons Firstkank article. "t feels god to werk for a company that's supportive of the coemmunity and willing to help othens. Get- ting at there and speaking to others facing To suppet plysical health, Firstlkank similar isues really belps, as well." Small Business Alministratkn PPP kans, totaling 814 billion. Working one-on-cne with customers, FirstRank also pasided solutins that belped many folks deal with job keses or unespected medical expemes Internally. FirstBank prioritined mental, peysical and financial health for its emply ees thrugh efkets including ongoing well- ness challenges, prmoting healthy financial and fitness strategies and supplying mental health support for its workers, with fee e ces to lieensed pychokgists. rimbarsements, as well as free access to causes they're passionate about. pends more than 1 millkn cach year on uellness reimburements. That means all empleyees receive up to $30 anmally to- wanis gym memberships, massages, fresh food delivery services and more. FINANCIAL HEALTH CONTRIBUTES TO MENTAL HEALTH That's just one poerful aneelte, out of VIRTUAL EVENT TONIGHT For more info and to register for the free virtual event, go to vaildaily.com/ longevity Working one-on-one with customers, FirstBank also provided solutions that helped many folks deal with job losses or unexpected medical expenses. (Getty Images) FirstBank Proudly Supports The Longevity Project. THE LONGEVITY PROJECT STBANK banking for goed Visit us online or at any conuenient local location. efirstbank.com 970.949.0100 | Member FOIC Sponsored content How FirstBank stepped up its commitment to mental, physical and financial health during the pandemic By Andy Stonehouse oughe to you by Finark As one of the main sponsors of The Lange- ty Pruject, a five-rurt series aklressing the increasing needs kr beluvioral health ser vices in the High Country. FirstRank hopes that Egle County nesikkents will become mreaware of the chalkngs facing many of their neighbors in 2012n. Mental heahh is often an unspoken isse in Cokeadis mountain commanities, and STBANK the Longevity Prjeet sevks to fius on the most pentiematik part of that equation - the epidemic of suicikdes in recert years, and the ways the publie can pewke help to those in meed. But kong-term stress ean also materialize in other aspects of our everydy lives. Financial bealth is a keyeomponent of mental bealth, and as the ongoing COVID-19 pandemie has ereated a litany of linancial probletts for many county residents, more and more peo- ple luve sought assistanee from keal finan- ial institutions M FirstBank, a cnoertel efket to aktress the needs of its customens, community members as nell as the mental and plyskal wellbeing of its empkyees has meant an ar y of initiatives to helpeeryene better un FirstBank and its employees use its "banking for good" mission to support the community and create resources to better promote derstand those isaes and find sonse relief. ASENTIAL ESSENTIAL ESSENTIAL ESSENTIA both mental and financial health. (Photo Courtesy of FirstBank) Those initiatives range from helping Colo- ado Gives Day raise more than 850 millin mental health pofessiknals. Sor Cokrado norprofits last yvar ($L5 mil- lon for Eagle County noeprofitsi, inchul- ing many focusel on mental health, to a stepped-upetkrt during the height of the pandemic otfering kan frgiveness, ero perent interest rates and espelited PPP A partikularly memoeable example is the work of a former teller at FirstBank's Avon branch, who used purt of his VTO to pnt Ner 300 uplifting signs with messages such resourves to better promote loth mental as "Yonire Not Aloee"ee "Iket Give Up" Iundresds, displaying he FirstBank and its emplyees e its "banking for good"mis- sn to sepport the commanity and ervate TAKING A PERSONAL STAND ON SUICIDE PREVENTION Sometimes, huwever, the most striking ex and tinancial health. amples of giving hack to the commanity oe Struck by the alarming suiekle nates in Fagle Rer instanee, the bank was quick to depky cur as individual empkyves take their own kans to help keep local busineses and indi- initiative. FiestBank encourages its team members to make a positive impoct in their kocal communities by providing all emplog es with volunteer paikl das off (kinnen support tools, including beulth and wellness as Vidunteer Time Ofor VTO to support County, the persnal measune was designed to raise awareness of the situation and to ver S00,000 towants economic relief. viduals afloot. FirsaBank empleyees alo benefit from mental and plyskcal lsealth programs and kw-income, medical and mental healkth sup- port, whike simultanesly working annd the clock to disbuIne more than 15,000 pnide positive encouragement to people experiencing depressn anl iselatim. He abso became hen ily inwolved with keal organications inclaling Speaklp ReachOut, the Eagle Valky Behnioral Health Ikpurt- ment as well as the Don't Give Up Move- ment, all of which sapport efforts to help promote ponitive mental health "Amtine I'm doieng saricike perventicn wnts my comurkers are sugportive and my supervices are quick to offer me the ppor- tunity to do volunteer work." he said in a previons Firstkank article. "t feels god to werk for a company that's supportive of the coemmunity and willing to help othens. Get- ting at there and speaking to others facing To suppet plysical health, Firstlkank similar isues really belps, as well." Small Business Alministratkn PPP kans, totaling 814 billion. Working one-on-cne with customers, FirstRank also pasided solutins that belped many folks deal with job keses or unespected medical expemes Internally. FirstBank prioritined mental, peysical and financial health for its emply ees thrugh efkets including ongoing well- ness challenges, prmoting healthy financial and fitness strategies and supplying mental health support for its workers, with fee e ces to lieensed pychokgists. rimbarsements, as well as free access to causes they're passionate about. pends more than 1 millkn cach year on uellness reimburements. That means all empleyees receive up to $30 anmally to- wanis gym memberships, massages, fresh food delivery services and more. FINANCIAL HEALTH CONTRIBUTES TO MENTAL HEALTH That's just one poerful aneelte, out of VIRTUAL EVENT TONIGHT For more info and to register for the free virtual event, go to vaildaily.com/ longevity Working one-on-one with customers, FirstBank also provided solutions that helped many folks deal with job losses or unexpected medical expenses. (Getty Images) FirstBank Proudly Supports The Longevity Project. THE LONGEVITY PROJECT STBANK banking for goed Visit us online or at any conuenient local location. efirstbank.com 970.949.0100 | Member FOIC